Online Reputation Management Tools

Quick Online Reputation Management Fix

Recently I wrote about online reputation management tools and now I’m going to write up a quick post on how to use a couple of them to make a quick impact very easily.

One of my SEO clients recently came under attack from someone that thought it would be a good idea to try to destroy their reputation by posting false things all over dozens of complaints sites.  These allegations were not only flat out lies, but very damaging because they said the website was full of viruses and would infect your computer.  This is going to land this person in court with some very hefty fines and that process has already begun, but what about all those damaging posts showing up on page 1, 2, and 3 of Google?

Online Reputation Management In 48 Hours

Luckily for my client I am not only really good at SEO, I know how to use several strategies for online reputation management.  There were damaging posts on the first 3 pages of Google and within 48 hours I pushed them down to page 4 and beyond.  The page that really counts is page 1, but I wanted to really push the garbage down farther than that.

The Quick Fix Step By Step for Online Reputation Management

Here is what I did step by step to dominate the first 3 pages in Google to wipe out the false posts.

Step 1 – Content Creation

I wrote a 600 word original article that was keyword dense.  To make this extremely effective you must put the keyword or name in the title of the post.  Then write a naturally flowing article making sure to mention the keyword at least once every 100 words.

Step 2 – Massive Content Spinning

The next thing you’ve gotta do to make this work right is spin the article at least 100%.  It is very important to majorly spin the title and the first paragraph so that when Google is doing the indexing and initially crawls these articles they see them as unique.  The recent Google “farmer” update did not seem to affect spun content whatsoever.

The reason I suggest writing a 600 word article is to leave room for creating a spun article that has a missing sentences and a missing paragraph and it will still come out to at least 400 words (400 words is typically what you need to get accepted in most article directories).

Here is how to spin so that you can remove a sentence 50% of the time

(|sentence)

Notice the pipe symbol is separating a blank space from a sentence.  So when the article is spun it is either going to skip that sentence and go to the next, or post that sentence.  You can also do that to remove an entire paragraph.

(|sentence 1.  sentence 2.  sentence 3.)

Now the pipe symbol is in front of an entire paragraph so 50% of the time it will not post that paragraph.

This type of spinning is important because in order to create uniqueness you must create posts with a unique amount of paragraphs and words, not just spun words with synonyms.  This is essential if you not only want these indexed, but want them indexed in the first pages of Google.

I use The Best Spinner by Jonathan Leger for all of my online reputation management article spins.  This tool is essential for content creation to create unique articles.

Step 3 – Mass Article Directory Submission

O.K., now this is where the fun begins.  It’s time to do a little Google bombing run with Article Marketing Robot.  The mass article directory submission is going to do two things for us.  It is going to create backlinks to some of the positive listings for the client, and number two it is going to create content that shows up in the search engine listings that will push the negative listings down to the depths of where noone will ever see it.

I have found that Article Marketing Robot is the most powerful online reputation management software for this job.  Add your spun article and then use the built in “URL’r” to create some spun URL’s for backlinks.  Instead of building a backlink to just 1 positive listing grab the clients other positive listings like a Facebook, Youtube, Twitter, Linkedin.  These all move up very easily in the search engines because of their authority.  If your client needs more positive listings get them to setup social sites like these and start building links to them.

I include 2 links in the resource box.  The first link is to the client URL and the second link is to one of my own blogs in my blog network so that I can take advantage of the pingbacks for indexing the articles.

Why do I do this?  Simply because there are hundreds of article directories that are built on WordPress blogs and the search engines don’t always find the articles but my blogs are setup to get a pingback whenever an article is accepted.  I use a plugin on all of those blogs called Pingback Optimizer that takes all the pingbacks, puts them into an RSS feed, and then submits them to a dozen RSS directories.

This builds backlinks to the backlinks and helps to get them all indexed in record time.  This is important if you want alot of these new articles to show up in 48 hours.  Using this technique I usually have articles showing up in the search engines within 30 minutes of posting the articles.  This will speed up your online reputation management quite a bit.

Step 4 – Private Blog Network Submission

If you don’t have a private blog network then just skip this step or submit the article to some of the paid blog networks that you can join.  I keep a personal blog network on separate C class servers that I can post articles to.

Advantage Of Private Blog Network for Online Reputation Management

There is a huge advantage to posting on your own network.  You have control of the onsite SEO for your articles which gives them a huge boost in the search engines, especially on low competition keywords where you can get your own blog posts to page 1 and 2 with just good onsite SEO factors and hardly any backlinks at all.

This next step is something I usually wait 24-48 hours to do after posting to my blog network.  You’ll start to see which of your private blog posts are ranking the highest and you can take those and optimize them to the next level.

If you posted the regular spun article to your blog network you can now go in and add factors like H1, H2, H3, Alt Tags, internal linking, and all that good stuff.  If you need help with onsite SEO then pickup the WordPress Plugin SEOPressor and it will guide you through it like paint by numbers with a score on the sidebar of your admin panel.

Step 5 – Social Bookmarking and Pinging

Now it’s time to get more power to all of those new articles and blog posts.  Get a live links report from Article Marketing Robot and you can import them into your social bookmarking software.

Usually within 24 hours you may have up to 200 live articles and Article Marketing Robot can export this making it easy to add to your indexing and bookmarking software.  You can also run all the live links through pinging software but if you are going to give them all dozens of social bookmarks you usually don’t need to.

I prefer Bookmarking Demon for this job because it has a lot of high quality bookmarking sites and I’ve added about 1000 more bookmarking sites to make it really kick some serious rankings.

This step can be pretty intensive as you’ll be running your Bookmarking software for the next day or two depending on how much power you want to give the articles.  I’ll usually import about 200 articles and give them all 100-200 social bookmarks each.  The result is nearly instantaneous as you’ll see articles coming out of the woodwork all bouncing up and down as the search engine index is flooded with these new articles and backlinks to the articles are pushing them up.

Step 6 – Wait, Watch, and Choose

Now about 2 days have went by (actually you don’t have to do it this quick, you can wait a week but if you are in a serious crunch you can do it quickly like I did).

Now it’s time to go through the first few pages of Google and start picking and choosing which articles and blog posts you want to push to the next level.  If there are still a couple negative listings on page 1 you can look on page 2 to pick the articles there and give them another bookmarking push to get them on page 1.

So the first thing I’ll do is give the page 2 listings another push.  I’ll also create another article and submit it to AMR giving those page 2 listings more backlinks with the keyword.  If you want to take things a step further you can also build some Web 2.0 properties to those page 2 links and then bookmark the Web 2.0 sites.

This is a very simple online reputation management process to follow but it is time consuming so be prepared to dig in for several hours to get the job done.